THE BRAND/ PROJECT:
Welcome to Salon 313, a 2024 rebranding project out to modernise the once calm beach side inspired Branding & Identity I designed for Salon Three Thirteen in 2018.
Located on the boardwalks of Manhattan and Venice Beach, Salon Three Thirteen is the epitome of sophistication in haircare. Renowned for its elegance, this chic sanctuary blends cutting-edge techniques with personalised service in a serene, upscale setting.
2024 REBRAND & IDENTITY
To minimise the loss of brand integrity during the rebrand, the approach was to re-envision the established DNA elements. Breathing new life into their existing typeface and palette, while introducing identity guidelines with a catalogue of applications to suit a modern-day brand.
Goodbye SALON THREE THIRTEEN, and welcome the sleek, minimalistic SALON 313—a powerful design shift reduced to its core without compromising existing trademarks. Geometric influences inhabit the logo, creating a cryptic aesthetic that aligns with the 2024 brand message: "Discover the Art of Gorgeous Hair."
